Résumé

 

Mad Skills:

Business Development, Blogging, Content Strategy, Copywriting, Client Presentations, Writing and Placing Bylines, Social Media Marketing


Schooling:
Texas Creative, University of Texas at Austin (MA Advertising)
Sonoma State University (BA Art History)

Happy Customers:
ASU, AT&T, Autodesk, Belkin, Black Angus Steakhouse, Cathay Pacific, Chairish, Corrie Nielsen, FedEx Office, Gallo, Glaxo Smith Kline, Google, Hershey's Milk Chocolate, Intel, Michaels, Oroweat, Prism Skylabs, PayPal, Riverbed, Reese’s Peanut Butter Cups, 7-Eleven, Salesforce, Slurpee, Santa Fe Convention & Visitors Bureau, SendGrid, Skype, Thomas’ English Muffins, Twizzlers, USF, VMware, Yotpo

Toolkit:
Basecamp, Cargo Collective, Google Analytics, Hootsuite, Mavenlink, Illustrator, Photoshop, PowerPoint, Semrush, Spreadfast, Squarespace, SurveyMonkey, WordPress

Accolades:
Top 20 tech sponsored updates on LinkedIn two weeks in a row (Sept ’15)

Film Credit:
Abrupt Decision (2011), Set Decoration

HISTORY

UX Copywriter, Fluz | 2022 | Remote

Owned brand voice in core product messaging and engaged consumers through consistently entertaining branded messaging. Developed in-app user experiences and drove action with email and website copy.

Copywriter (Contractor), Salesforce | 2017 - 2022 | San Francisco

Supported clouds from Success, to Service, to Sales. Helped Trailhead marketing reach new heights, put more thought leadership into the content hub, made ads more clickable, and developed new experiences for Dreamforce. 

Senior Copywriter, Lewis Pulse | 2015 - 2017 | San Francisco

Worked on new business pitches, mentored junior copywriters, improved conversion rates, and made tech execs look even smarter than they already are.

Social Media Manager (Contractor), Ready State | 2014 - 2015 | San Francisco

Fed Intel’s followers the best snackable content that money can buy. Encouraged Cathay Pacific’s business travelers to forget about work and take a vacation.

Social Media Manager (Contractor), Chairish | 2014 | San Francisco

Turned surfers into shoppers with engaging social and engrossing blog posts.

Copywriter (Contractor), W2O Digital | 2013 | San Francisco

Grew Reese’s Facebook page by over 7 million fans and Hershey’s Facebook page by over 1 million. Then threw in an extra 350,000 followers for Twizzlers.

Content Strategist (Contractor), Angelsmith | 2012-2013 | Sausalito

Blogged, strategized, and secured placement in publications from coast to coast.

Public Relations Fellow, The Commonwealth Club | 2012 | San Francisco

Impressed journalists with compelling media advisories and orderly press briefings. 

Copywriter, The Integer Group | 2010-2011 | Dallas

Took the AT&T store from shabby to chic with conceptually cohesive environments that kept shoppers upgrading to bigger and better every six months.

Copywriter (Intern), TKO Advertising | 2010 | Austin

Developed campaigns for the Santa Fe Convention & Visitors Bureau.

Lecturer & Teaching Assistant, UT Austin | 2009-2010 | Austin

Explained the magic of retail and turned every moment into a teachable one. 

Public Relations Assistant, StarDate Magazine | 2009 | Austin

Interviewed famous astronomers, interfaced with stern homeschoolers, and made friends with Sandy Wood.

Executive Assistant, Tribal DDB | 2006-2008 | San Francisco

Kept busy executives organized and on-schedule. Planned and executed events with budgets up to $40,000. Made the agency a super happy place.